Welcome to Citadel Mortgages, a place where your career aspirations meet opportunities. We are not just a team, but a family committed to empowering our agents to reach their full potential. Whether you’re a seasoned mortgage professional or just starting your journey in this industry, Citadel Mortgages offers an environment that nurtures growth, fosters learning, and encourages success.
Our unique approach to the mortgage industry has been designed to fill the gap for both experienced and new agents alike. We understand the challenges of this industry and have created a supportive, educational platform that ensures no agent is left to navigate their career path alone.
At Citadel Mortgages, we believe in the power of mentorship and coaching. We offer a robust coaching program that provides strategic lifelong partnerships with proven professionals. Our mentors are trusted, experienced, and highly regarded in their respective fields, and they are ready to help you achieve your goals.
Join us and become part of a championship mindset team that excels at every level. We look forward to welcoming you to our family and working together to create a successful future.
At Citadel Mortgages, our approach to hiring is unique. Unlike typical mortgage agent jobs advertisements, our primary focus is on your success. We are committed to fostering a championship mindset and promoting our esteemed brand across Canada, ensuring that you thrive and excel in your role.
We believe in providing opportunities for everyone interested in pursuing the mortgage licensing course in Ontario. If you’re considering completing the Ontario Mortgage Agent Course, we’ve made it easy for you. Simply follow the link below, which will direct you to REMIC – a renowned course provider for aspiring students in this field.
At Citadel Mortgages, our dedicated mortgage brokers operate on a commission basis, ensuring they are rewarded only when they successfully assist you in securing a mortgage. Typically, our brokers earn a commission ranging from 0.5% to 1.2% of the total mortgage value. What sets us apart is our commitment to your financial well-being. Our brokers are empowered to share a portion of their commission to help reduce your mortgage rate, making home ownership more affordable for you. Join us in your journey towards financial stability and let our experts guide you every step of the way.
Boundless Earning Opportunities
As a mortgage broker, your earning potential is directly tied to your dedication and effort. With a robust client base, the sky’s the limit when it comes to your income. Essentially, your earning potential is uncapped, hinging on the number of clients you serve. This isn’t just a job; it’s a self-driven career that requires a high level of motivation and commitment to truly thrive. With the right amount of effort, you could see annual earnings ranging from $10,000 to well over $300,000. Your success is in your hands, and at Citadel Mortgages, we provide the platform for you to excel.
In Canada, the typical annual salary for a mortgage agent is approximately $102,375, equating to an hourly rate of $52.50. Those just beginning their careers in this field can expect to earn around $88,142 annually. On the other hand, seasoned professionals in this industry can earn up to $147,121 per year, reflecting the potential for growth and advancement in this rewarding career. All comes down to effort.
Navigating the Entrepreneurial Path: Your Investment in Success
Embarking on the journey of entrepreneurship brings forth certain costs, but at Citadel Mortgages, we’ve got you covered with a comprehensive range of services:
– **Credit Pulls**: Gain access to essential credit information.
– **Income Documents**: Ensure a seamless documentation process.
– **Title & Purview**: Effortlessly handle property-related details.
– **CRM & All Marketing Drips**: Access our robust client relationship management and marketing tools.
– **Lender Submission System**: Streamline the submission of applications to lenders.
– **Personal Time Coaching**: Benefit from guidance tailored to your needs.
We’re dedicated to your growth and success. In fact, we provide our agents with the opportunity to have their monthly fees refunded at the end of the year if they achieve the minimum required volume for funded mortgages.
At Citadel Mortgages, we’re invested in your journey towards prosperity. Join us and turn your investment into achievements.
| Status | Monthly Admin Fee | Volume Required For Yearly Refund Of Fees |
|---|---|---|
| Account Manager | Monthly $150 | 4 Million Personal Volume |
| Entry Level Mortgage Agent | Monthly $150 | 4 Million Personal Volume |
| JR Mortgage Agent | Monthly $150 | 4 Million Personal Volume |
| SR Mortgage Agent | Monthly $275 | 6 Million Personal Volume |
| Senior Associate Mortgage Agent | Monthly $400 | 10 Million Personal Volume |
| Team Lead/Brokerage Network | Monthly $600 | 25 Million Personal or Team Volume |
Monthly Fees Refunded Year If Below Targets Are Hit
| Status | Monthly Admin Fee | Volume Required For Yearly Refund Of Fees |
|---|---|---|
| Account Manager | Monthly $150 | 4 Million Personal Volume |
| Entry Level Mortgage Agent | Monthly $150 | 4 Million Personal Volume |
| JR Mortgage Agent | Monthly $150 | 4 Million Personal Volume |
| SR Mortgage Agent | Monthly $275 | 6 Million Personal Volume |
| Senior Associate Mortgage Agent | Monthly $400 | 10 Million Personal Volume |
| Team Lead/Brokerage Network | Monthly $600 | 25 Million Personal or Team Volume |
Explore Diverse Roles for Your Mortgage Career at Citadel Mortgages
Here at Citadel Mortgages, we provide our mortgage agents with a range of role options to empower their career journey in the mortgage industry. Our dynamic opportunities allow you to thrive and expand your horizons within our reputable brand. Kindly remember that you are required to possess a valid license with us in the province where we are licensed.
| Status | Description |
|---|---|
| Account Manager | An Agent that is referring business to the brokerage as a simple referral only. |
| Entry Level Mortgage Agent | An Agent that is brand new and need 1 on 1 mentorship |
| JR Mortgage Agent | An Agent who has received commissions of $50,0000 or more in a 12-month period, with each 12-month period commencing on the Anniversary Date of the Agent. |
| SR Mortgage Agent | An Agent who has received commissions of $100,000.00 or more in a 12-month period, with each 12-month period commencing on the Anniversary Date of the Agent. |
| Senior Associate Mortgage Agent | An Agent who is a SR Mortgage Agent and, since, has recorded 40 or more Completed Transactions. |
| Team Lead | An Agent that mentors other Citadel Agentst (split is adjusted accordingly). |
At Citadel Mortgages, we’re committed to nurturing your business growth. No matter your stage – whether you’re a new agent, an experienced one, a team leader, or even a brokerage – we provide tailored company splits to fit your needs. Explore our up-to-date business split plans for self-sourced opportunities below. Benefit from our profit-sharing, agent recruitment bonuses, and renewal income. Plus, take advantage of our Health and Benefits package, with potential year-end credits when you achieve personal milestones. There are no costs for any documents for your files and you can partake in the free lead program and get 15 free leads.
| Status | Description |
|---|---|
| Account Manager – This is a Referral of a deal into our team | 25% to the Agent & 75% to the Company – No VB or EFT Bonus |
| Entry Level Mortgage Agent – This is if you want a full time mentor | 50% to the Agent & 50% to the Company No VB or EFT Bonus |
| JR Mortgage Agent -Typically new agents with us start here or the 60/40 plan. | 70% to the Agent & 30% to the Company No VB or EFT Bonus |
| SR Mortgage Agent | 85% to the Agent & 15% to the Company 50% of VB to Agent |
| Senior Associate Mortgage Agent | 90% to the Agent & 10% to the Company 50% of VB to Agent |
| Team Lead/Brokerage Network | 100% to Agent & 0% to the Company 50% of VB to Brokerage or Agent |
At Citadel Mortgages, your business growth is our priority. We provide a lead program designed to expand your client base without added expenses on basic tiers. Additionally, our unique ‘Lead Cleanup Training Platform’ equips agents with the skills and behaviors necessary to effectively manage leads and cultivate self-sourced opportunities. Discover our lead program commission structure below.
| New Lead Agent In Program | 25% to the Agent & 75% to the Company – No VB or EFT Bonus |
| Jr Lead Agent In Program 30% Closing Rate | 35% to the Agent & 65% to the Company – No VB or EFT Bonus |
| SR Lead Agent in Program 37% Closing Rate | Option 1 – 40% to the Agent and $100 weekly lead charge – VB and EFT at Company Decision |
| Option 2 – 50% to the Agent and $200 weekly lead charge – VB and EFT at Company Decision |
**’No Monthly Fee’ Plan – The Self-Sourcing Business Model**
This plan is designed for agents who prefer to source their own clients. It offers a tiered commission structure and essential support services without a monthly fee. Here are the details:
**Initial Costs:**
**E & O Insurance**: $400 yearly
**Set-Up Fee**: $200 yearly, covering basic tech and email costs
**Tiered Commission Structure for Funded Mortgage Deals:**
**New Agents**: First 5 deals at 60/40 split
**6-10 Deals**: 70/30 split
**11-15 Deals**: 85/15 split
**16+ Deals**: 90/10 split
**Included in the Plan:**
Access to CRM, email, and a personal website.
Comprehensive training, support, and access to the training portal.
Company Referral Agent Program
Company Profit Sharing Program
Company Client Incentives – Travel Rewards – Esso Mobil etc
Renewal & Trailer Based Program
Retirement Program
Lender VB Program
**Costs Covered by Agents:**
Credit reports and other document costs per file, such as Purview and title documents. These are paid as needed for each file.
**Exclusions:**
Agents on this plan do not receive the 15 free leads usually provided.
They are also not part of the lead program or lead clean-up program offered by the company.
This model is tailored for agents focusing on self-sourcing clients, while still benefiting from our brand and training resources. Agents have the flexibility to purchase leads from the company as needed.
**Key Note:**
Agents have the option to switch to our standard monthly plans at any time. This allows access to the company’s 15 free leads and various lead program options.
This plan is a versatile choice for agents who prefer a high degree of autonomy in client acquisition, backed by the support and resources of our company.
At Citadel Mortgages, our coaching journey with you emphasizes mastery in deal packaging—tailoring them precisely to lender preferences and gaining expertise in analyzing and presenting your files. Many agents fall into the trap of thinking, “If I can’t communicate directly with a lender, how will I learn?” or “I need to speak with lenders.” Such mindsets, whether held by novices or veterans, can be limiting.
We’re here to pivot that perspective. At Citadel Mortgages, we mentor you to excel in assessing and structuring your deals. You’ll collaborate with an underwriter and our principal broker, who not only reviews your deals but also offers invaluable coaching. The icing on the cake? You’re not burdened with the salary of an underwriter. Instead, you incur a reasonable underwriting fee, but only upon a successful deal closure. Explore the details below.
Residential Files
When commission are the following:
$50-500 the fee is $50
$500-999 the fee is $100
$1000 –1500 the fee is $150
$1501 – 3000 the fee is $350
$3001 and above is $500
Please note these fees can change at any time and can be changed per deal based on work required per file.
For the 90/10 and 100% comp plans the UW fees are the same as above expect for when the commission is $3000 or more as the UW fee is $1000 for residential files.
Commercial Files UW fee as follows
5bps comes off the agent split and its $2000 fee.
Mortgage Professionals play a pivotal role in turning dreams into reality, guiding individuals through significant financial choices that bring joy. Leveraging cutting-edge industry tools, they simplify the process, ensuring clients receive tailored mortgage solutions that align with their unique financial circumstances, saving both time and money.
Serving as a liaison between lenders and aspiring homeowners seeking mortgage loans. Guiding clients through the loan pre-approval process. Evaluating and presenting optimal home loan choices tailored to each client. Cultivating strong partnerships with real estate firms and lending establishments.
Navigating the mortgage industry requires resilience and self-motivation, given its self-employment nature. Unlike traditional employment where tasks are assigned and a paycheck is guaranteed, the mortgage world requires a proactive approach. You’re the driver of your success, and while we offer robust support, the onus of progress ultimately lies with you.
Consider this analogy: If you were to open a pizzeria, you’d receive the necessary tools and training, but the responsibility for expenses, payroll, and operations would be yours. The same principle applies here. Recognizing and accepting the entrepreneurial demands of this career is crucial.
Another critical aspect is prioritizing business acquisition. It’s tempting to dive into lender relations and intricate underwriting details, but without a client base, such knowledge remains underutilized. Our structure helps you prioritize building a solid pipeline of prospects. While we coach you in underwriting and deal packaging as you advance, remember: without a healthy client flow, longevity in this industry is challenging. We stress this because many agents become fixated on understanding lenders and underwriting without ever sealing a deal. Avoid getting sidetracked from the primary mission: acquiring and serving clients. Stay focused, stay driven, and together, we’ll achieve great things.
Embarking on a mortgage career journey is both exhilarating and daunting. Amidst the plethora of choices, it’s essential to align yourself with a brokerage that not only promises growth but delivers it. This is where Citadel Mortgages stands out.
**Traditional Brokerage Pathway:**💼🛣️
1. Identify prospective clients.
2. Initiate client interactions and collect documents.
3. Engage with lenders.
4. Submit deals, hoping for approvals without clear guidelines.
5. Juggle multiple tasks including approvals, signing packages, lender and lawyer interactions, and compliance.
This path can be overwhelming, especially for a new agent. The constant juggling act might lead to only a handful of clients in the first year, limiting learning and growth.
**The Citadel Way:**
1. Secure a client.
2. Onboard the client seamlessly using our specialized training.
3. Package your deal using our comprehensive CUU Process.
4. Submit your deal to our expert Underwriting (UW) team.
From here, we take over:
1. Engage with lenders.
2. Handle submissions.
3. Prepare signing packages.
4. Manage compliance and payroll.
Our UW team provides invaluable feedback on each deal. They guide you on potential fixes, alternative solutions, and the rationale behind each decision, accelerating your learning curve. This mentorship ensures that you understand lender expectations and can adapt accordingly.
By entrusting the intricate details to us, you can focus on what’s vital: expanding your client base. No other brokerage offers this harmony of mentorship, support, and time-efficiency.
**Why Citadel?**
Our leadership boasts over three decades in the industry. We’ve walked the traditional path and recognized its pitfalls. Our approach is curated from personal experiences to ensure that our agents don’t just survive, but thrive.
Before joining another brokerage that insists you must wade through every step to learn, consider this: at Citadel, we’ve designed a roadmap for success. It’s a journey we’ve traversed, refined, and now offer to you.
Enclosed are two examples of our detailed feedback documents, testament to our commitment to your growth: Please note these are examples and do not reflect any personal information.
Example One – – This exemplifies your interaction with our Underwriting (UW) team, illustrating a collaborative approach between you and our underwriter to navigate through the challenges on your file and make real-time corrections. It also showcases how you respond to the UW’s inquiries and implement the necessary adjustments on the file.
Citadel Mortgages Example Of Support
Example Two – – This serves as a sample of the feedback you receive upon the closing of a file from our Underwriting (UW) team and your principal broker/managing partner. It provides real-time insights about your deal and actionable advice for future files, serving as a valuable reference point.
Citadel Mortgages Example Of Support
Join us, and redefine what it means to succeed in the mortgage world. Become a Citadelian today and let’s craft your success story together.
At Citadel, we recognize the importance of balancing sales and underwriting in the mortgage business. For most agents, especially those without an established pipeline of $25-35 million in annual sales, managing both aspects can be challenging. Here’s why:
1. **Sales Focus**: Building a robust sales pipeline is crucial. It demands about 90% of an agent’s time to establish a funnel that could potentially close $10-20 million out of $25-35 million. This intensive process leaves little room for new agents to effectively handle both sales and the intricate details of underwriting.
2. **Underwriting and Compliance**: Underwriting involves detailed interactions with lenders, lawyers, and managing compliance and signing packages. For new agents, building relationships with lender BDMs (Business Development Managers) is less impactful at this stage. Lenders prioritize volume, and without it, new agents might face challenges like declined deals, which can be detrimental to client relationships.
3. **Our Model’s Advantage**: Citadel Mortgages offers a unique model where our dedicated underwriting team acts as an intermediary, akin to the lenders themselves. They provide real-time coaching on file packaging and essential insights, which is invaluable for agents, especially in their first three years. This support allows agents to focus on building their sales pipeline without the added pressure of direct lender interactions and complex compliance procedures.
4. **Client Acquisition Skills**: Learning to acquire clients doesn’t come from underwriting experience. Agents who believe that handling their own underwriting will attract more clients might be overlooking the essential skill of client acquisition. At Citadel, we believe in empowering agents to focus on sales while we handle the complexities of underwriting. This approach not only accelerates growth but also ensures client satisfaction.
5. **Future Independence in Underwriting**: As for gaining independence in underwriting, it’s a gradual process. The benchmark for this transition is not just about experience but also about consistently maintaining a high volume of sales. Once an agent reaches this level, they might consider handling their own underwriting. However, our team’s guidance in the initial years is crucial in preparing agents for such future responsibilities.
In summary, Citadel Mortgages is committed to supporting our agents in mastering the sales aspect while providing expert guidance in underwriting. This dual approach ensures that our agents can focus on client acquisition and retention, paving the way for long-term success in the mortgage industry.
Example One – – This exemplifies your interaction with our Underwriting (UW) team, illustrating a collaborative approach between you and our underwriter to navigate through the challenges on your file and make real-time corrections. It also showcases how you respond to the UW’s inquiries and implement the necessary adjustments on the file.
Citadel Mortgages Example Of Support
Example Two – – This serves as a sample of the feedback you receive upon the closing of a file from our Underwriting (UW) team and your principal broker/managing partner. It provides real-time insights about your deal and actionable advice for future files, serving as a valuable reference point.
As an agent at Citadel Mortgages, you play a crucial role throughout the entire process. Your responsibility primarily lies in managing the sales aspect, which involves engaging with clients to understand their priorities, whether it’s securing the lowest possible rate or focusing on strategies to pay off their mortgage earlier.
When preparing a client’s file for submission to our underwriting team, your insights and notes are vital. These should include any considerations about rate buy-downs or other specific client needs.
Once the file is complete and any necessary adjustments or additions have been made in collaboration with the underwriter, we proceed to the offer call. This is a critical stage where you, alongside our Regional Vice President, will present the available rate options to the client. It’s during this call that the client makes their decision on what they wish to proceed with.
Your involvement is integral at every step of this process. By effectively performing your role, you ensure that you are fully informed about the options and decisions being made regarding your client’s mortgage approval. This collaborative approach ensures that the client’s needs are thoroughly understood and met with the best possible solutions.
Yes, to offer the low rates advertised, we typically need to buy down the rates through our commissions, which is a common practice across lenders when a buy down occurs.
The decision to buy down is influenced by the information the agent provides to our underwriting team. Since we are not part of your direct sales process, it’s crucial for you to effectively utilize our coaching resources to understand your client’s needs and communicate this to us. It’s important to note that we have a strict policy against agents pushing clients towards higher rates for increased commissions. Any such behavior will result in the termination of your license with us and a report to the regulatory body. Our focus is on serving clients’ best interests, not on the commission of a single deal. Agents should prioritize closing as many files as possible and seeking referrals to build their pipeline. Ultimately, this approach balances out commission-wise over the year. Remember, those who focus solely on monetary gain rarely sustain a long-term career in this industry.
Typically, the conversion rate for the initial 15 leads provided to new agents is relatively low. This is often because agents are still adapting to our proven process, getting comfortable with client interactions, and learning to effectively use our technology. The success with these leads largely depends on the agent’s dedication and effort. On average, an agent might successfully close 1-3 of these leads, but this varies and requires time.
It’s important to understand that securing a mortgage isn’t an immediate decision like buying shoes or a car. The process for mortgages, especially purchases, can take an average of 18 months, and refinances can take 3-6 months. This longer sales cycle means being prepared for a journey and not expecting immediate financial returns. While quick closings and early earnings are possible, most deals will take several months to materialize. Therefore, the focus should be on building a strong pipeline of potential clients. Be wary of any brokerage or marketing company that suggests otherwise, as this is a common misconception in the industry.
Regardless of the tools you choose for your business, Citadel always provides support. It’s a common misconception that building a personal brand as an agent will automatically lead to client acquisition.
Unfortunately, this isn’t typically the case. Canadians generally have a strong trust in banks, and it’s crucial for agents to align themselves with a brand that has a bank-like presence, similar to what we’ve established at Citadel. Often, clients will research our brand before they consider an individual agent.
While creating your own website might seem appealing, it’s important to understand the significant marketing budget required to make it effective. Driving substantial traffic to a personal website can realistically require an investment of around $10,000 per month. Any marketing materials you create, including a personal website, must be approved by the principal broker and partners in compliance with regulations and policies.
Be cautious of marketing companies that promise substantial results for a lower cost; the quality of leads often correlates with the investment. We recommend leveraging the resources and experience Citadel offers, rather than learning through costly trial and error, as many of us have in the early stages of our careers.
Yes we work as a collective team, someone can help you in this case.
If an agent decides to leave Citadel, they are entitled to take with them any clients they have sourced independently using their own resources. However, leads provided by the company at no cost to the agent are not transferable and must remain with Citadel, as per the agreement signed by the agent. This policy is in place because these leads represent an investment made by the company and are considered company assets.
Our Lead Clean-Up Team program offers a unique opportunity for agents who demonstrate commitment and adherence to our best practices. This program, spanning 40 days, delves deeply into managing, refining, and expanding a provided book of business. It also covers strategies for self-sourcing clients, focusing on niche products and programs. This intensive training demands high commitment levels, and participants who don’t fully invest in the program are removed.
Typically, out of a group of 15-20 agents, only 1-4 complete the training, largely due to varying levels of effort and dedication. This program not only enhances skills in client management but also helps agents discover their most suitable roles within the industry, whether as agents, document collectors, or underwriters. We conduct this program monthly, continually fostering professional growth and specialization among our team members.
The Lead Clean-Up Team program is an exceptional opportunity for agents to gain hands-on experience with a provided book of business. Starting with a commission rate of 25%, participants have the potential to increase their earnings up to 40%, contingent on their closing ratios. This program serves as a pivotal first step for those aspiring to join our company’s elite lead program. It offers a structured pathway to enhance skills, improve closing efficiencies, and ultimately, to progress within the company’s framework. By demonstrating success in this program, agents can showcase their capabilities and commitment, positioning themselves for further advancement and opportunities within our lead program.
Citadel Mortgages Refer an Agent Program
This program is built around allowing agents and brokers the opportunity to refer other agents and brokers while being rewarded in the process.
We strive to make this program as simple as possible.
Steps involved
Keep in mind the following:
The opportunity to share in the company’s profit sharing with this program and the referral bonus can give you an additional income stream for anyone looking to build that in this business.
This program can change at anytime without notice.
**Example of Potential Income from Referrals**
| Monthly | Yearly | Monthly | Yearly | Monthly | Yearly | |
|---|---|---|---|---|---|---|
| Number of Producing Agents | 1 | 1 | 3 | 3 | 10 | 10 |
| Producing Agent Deals Per Month | 3 Deals | 36 Deals | 9 Deals | 108 Deals | 30 Deals | 360 Deals |
| Producing Agent Comp | $6,000 | $72,000 | $18,000 | $216,000 | $60,000 | $720,000 |
| Referral Agent Model | % Model | |||||
| Referral Agent Bonus | $1,000 | $3,000 | $10,000 | |||
| Referral Agent Comp % | 3% | |||||
| Referral Agent Comp | $180 per month | $2160 Per Year | $540 Per Month | $6480 Per Year | $1800 per month | $21,600 Per Year |
| Referral Agent Total Yearly Comp | $3,160 | $9,480 | $31,600 |
As demonstrated, this approach can lead to a substantial and recurring monthly income, achieved by dedicating a few hours each week to growing this aspect of the business.
Mortgage Agent Retirement Plan
Citadel Mortgages is proud to announce our Agent Retirement Plan. We all know its hard to retire when
we all make good money, but at certain stage in life its just nice to relax and enjoy your life without the
worry of where is your next client coming form!
As agent you would retire & retain a portion of the commission secured by Citadel Mortgages your client
list / book of business as a referral fee going forward creating a passive stream of revenue to aid in the
enjoyment of your retirement. As well you can name a beneficiary to this referral stream (spouse, child,
etc.) to supplement the lost income in the event of you passing or wanting to support someone close to
you.
Once retired the Citadel Mortgage Agent Retirement Plan would take effect. Citadel Mortgages will
continue to work your client list / book of business for further business going forward. You would then
receive a referral fee on a sliding scale as follows
Year 1 – 5, 50/50 50bps Retiree 50bps Citadel Mortgages
Year 5 – 10, 40/60 40bps Retiree 60bps Citadel Mortgages
After year 10, 30/70 30 Retiree 70 Citadel Mortgages
After year 10 the referral paid out would stay at the floor rate of 30bps for the retiree until such time as
your passing. Upon passing of the beneficiary the prior named beneficiary (spouse, child, etc.) would
then receive the 30bps referral stream for a period of 2 years before ceasing completely
Should the retiree pass prior to the 10 year floor referral fee we would keep the current split in effect
for the 2 year period for their named beneficiary (Example. Agent passes year 4, beneficiary would
receive 40bps- 50bps for a period of 2 years depending on their current floor)
During the course of the retirement plan as well as after the plan has ended Citadel Mortgages will have
our own underwriters handle the file & assign agents to handle the face to face meetings. This program
is for all new business within the agents existing book outlined as any client in the current book that
either, refinance their mortgage, or takes out equity or chip mortgage etc.
Our goal at Citadel Mortgages is simple and our hope is this will help you enjoy your retirement even
more.
Our Profit Share Program: A Key Driver of Success for Agents/Brokers and the Company
Our profit share program plays a crucial role in the collective success and growth of our agents, brokers, and the company as a whole. Here’s how it works:
– At the end of each financial year, the company undergoes an audit to determine its profitability.
– A portion of any profits made is then shared with all agents and brokers. This distribution is based on the volume of mortgages each individual has closed over the year.
– It’s important to note that if the company does not turn a profit, no bonuses will be distributed.
– We believe in a unified approach to business, where successes are shared and celebrated as a team
**Eligibility and Percentage of Profit Share Based on Volume**:
Payable in April of the following year – Plan can change at any time.
This structure reinforces our commitment to working together and sharing the rewards of our collective efforts.
| Volume Required For Profit Sharing | % of Profit Share |
|---|---|
| 4 Million Personal Volume | 1% |
| 6 Million Personal Volume | 1.50% |
| 10 Million Personal Volume | 1.75% |
| 25 Million Personal or Team Volume | 2.50% |
The purpose of this example is to help others understand the questions they are asking and honest replies to help you make a choice for your career at the end of the day, Citadel Mortgages is committed to helping the business and agents grow but its importance to be transparent and give honest feedback is at the heart of our business and we hope this example helps.
Thank you for your email, first see below for my reply to your feedback and then below that please see my input/advise.
Applicant Question
Actually, my main concern is not about the commissions split as mentioned above . , my main concern is regarding the brokerag’s comprehensive support , mentorship, and education that offers to the agent, also my other concern is regarding the marketing system and tools supported to the agent , together with the lead generation and other marketing platforms and sources.
And this is what I am missing right now .
Company reply
-Before we delve into the details, it’s important for you to identify and communicate what you feel is lacking in your current brokerage experience. Many brokerages and networks offer a comprehensive suite of services, except perhaps for lead generation. If you believe you’re not getting everything you need, can you specify what you currently have access to and what you believe is missing?
– Regarding our offerings, we have automated social media content ready for you to use, and it updates itself. Our support system is award-winning, recognized for excellence in HR and as one of the best places to work. We do provide leads, but to be frank, 99% of agents still face challenges. Often, this is due to mismatched expectations or a reluctance to engage in the more demanding aspects of the job “bullpen work”.
While we can assure you that we offer a comprehensive and exceptional service – and our reputation supports this – the real question is, what does this mean for you? Are you prepared to utilize these resources effectively and commit the necessary time and effort to truly benefit from them?
– To give a more tailored answer, we would need additional information about your specific situation and needs.
Applicant Question
With my last telephone conversation with your hiring director, I did not get the concrete display , as I have expected to get a zoom call with digital presentation of what you guys can offer for an agent with one year experience , ( a new agent for you) .
Company reply
– I understand that certain aspects of our approach may appeal to you, but let’s consider a few critical questions: Did the hiring director provide satisfactory responses to your queries? Was the information shared with you transparent and useful? These are important reflections to make. While numerous brokerages might impress you with elaborate presentations and Zoom calls, the essential factor to weigh is whether they can offer the substantive answers and facts you need, or if they’re primarily focused on dazzling you to secure your monthly fee.
– Our commitment at our firm is to transparency. While my self and my business partner that handles hiring are open to discussing the possibility of arranging Zoom calls and presentations our primary concern is the value our hiring directors bring to the table. Are they addressing the tough questions that others might avoid? Are they delivering the kind of experience we aspire to provide? All this can be achieved effectively without necessarily resorting to a Zoom call or a formal presentation. While we aim to impress our candidates, we equally anticipate that our applicants will impress us with meaningful questions and insights, helping us to understand their needs and what they might be lacking.
Applicant Question
I have requested a personal meeting , and requested to visit your brokerage , but my request was not encouraged or welcomed by the other party .
So these points made me with cold steps to move forward with your brokerage.
Company Reply
– I get where you’re coming from, but let’s consider what’s truly beneficial for you. Do you really want a brokerage that impresses you with superficial allure? Imagine going to an office where you might find people who are either barely active, processing maybe one file every few months, or new agents and even experienced ones who aren’t closing deals, potentially looking to profit from you. That’s often the reality in many other brokerages. With us, it’s different – we recognize that real business isn’t typically conducted within the confines of an office. You should be out there, in places like Starbucks, hotel lobbies, high-traffic areas, social clubs, etc., actively seeking business opportunities. That’s how you’ll truly build your client base.
Building a successful career in this industry doesn’t happen by just sitting in an office. The beauty of our profession is the flexibility it offers – the ability to work from anywhere. We’ve embraced this modern approach. While we do have an online office space where our agents and leadership team provide daily support, the emphasis is on being proactive and dynamic. We’re living in 2024, and the landscape has evolved. We aim to equip our agents with the best tools and strategies, emphasizing that about 80% of their daily time should be invested in generating business, rather than just engaging in idle office chatter. This approach, we believe, is more aligned with the current times and more likely to lead to success. I hope this perspective is helpful to you.
Applicant Question
If you think you can offer the better, then you still can reach me before I take other decisions.
Company Reply
– Let’s reconsider the question you’ve posed. Absolutely, we can offer you excellent opportunities and support, but it’s important to ask what you will bring to our team. This relationship is a two-way street. Are you going to be a cost to us every month without putting in the required effort, or will you try to do things your way instead of following our proven methods? Or, are you ready to fully commit and work hard? It’s essential to understand that for a brokerage, every new agent represents both a liability and an investment. Success in this industry requires accountability, a strong ‘why,’ and a genuine willingness to learn. If you possess these qualities, then undoubtedly, we can provide you with top-notch tools, coaching, and resources, as evidenced by our reputation and awards.
– We’re among the top 6 brokerages offering the lowest rates. We provide agents with 15 free leads to start with, helping them gauge the effort required to work these leads effectively. We also offer a wealth of tools and support, relevant in today’s mortgage landscape. However, the initiative to utilize these resources effectively rests with you; we can’t do it for you.
– It’s important to clarify that a lead is merely an opportunity to engage with a potential client, not a guaranteed deal. Success in this business requires working each lead correctly, understanding that it can take anywhere from 90 days to 18 months to close deals, with every client being at a different stage. Are you prepared for this reality?
– For instance, last year we had three new agents, with no prior finance experience, close 10 deals in their first 8 months with us. We’ve seen many agents close a single deal, and groups who’ve closed over 30 deals annually. However, we also had 200 agents close no deals at all. What made the difference? Those successful agents didn’t presume to know everything. They embraced our systems, tools, and coaching, and put in substantial effort. The others, perhaps relying too much on social media or minimal networking, or not fully engaging with our model, struggled. This highlights a key point: no brokerage can help someone who isn’t fully committed to the process.
– In conclusion, we excel in what we do, and I often say, “If you aim to be number one, join us. If you’re content with being number two, go elsewhere.” This is a mindset inspired by Kobe Bryant’s ethos. We can certainly guide people to success, but only if they genuinely desire it and are prepared to give their all. So, what do you truly seek? Transparency, support, access to tools? Are you ready to excel and give 100%?
If you feel you’re up for it, we’re ready to bring you aboard. If not, there are no hard feelings. My hope is that this message aids you in your mortgage career journey, regardless of the path you choose. Thank you for considering us, and I trust that this response has been impactful and transparent.
One of the most rewarding aspects of our role is when agents proactively seek help and feedback. It’s a crucial step that allows us to assist you more effectively. Frequently, we notice that the questions asked by one agent might be relevant to others as well. This enables us to formulate responses that not only address individual concerns but also provide valuable insights to the entire team.
Recently, we received an inquiry from an agent that we believe is worth sharing with all of you, as it touches on common concerns and perspectives. This query revolves around viewing oneself as a business owner-operator in the mortgage brokerage field, rather than just an employee. Here’s the question raised by the agent:
**Agent’s Question:**
“I have been sifting through various emails and documents to better understand how to advance in this business. It’s quite challenging, and I felt the need to check in with you. From a recent email, I gathered that new agents might only manage 1 or 2 deals in their first year. I also noticed a suggestion for a monthly advertising budget ranging from $3,500 to $5,000. Considering all the fees involved in this business, what’s a realistic expectation? How much income can one deal generate? It seems to me that achieving a positive cash flow could take a considerable amount of time.”
This question is critical in understanding the realities of being a mortgage broker, especially regarding the initial stages of building your business, budgeting for advertising, and setting realistic financial expectations. We hope that sharing this will provide valuable perspective and encourage a fruitful discussion among the team.
This is about your role as a mortgage broker and how to look at yourself as a business owner operator and not as a employee going to a job, please see below:
My reply to give honest feedback:
If I can expand on this abit to help as well:
To Rocky point you are self employed and this is how much work are you going to put in to see the results, yes is does take time to close deals which is why we try to coach out pipeline building daily as the focus. Think of it like this you were given a set of keys to a Pizza store:
Now you are responsible to get clients for this pizza location, which means you need to do marketing online, print, social media etc….you are the business owner that has to drive business, the more clients you get through the doors the higher chance of closing them if you are prepared for them.
Key items here:
You need to be prepared for them meaning you need the stock and team to make the pizzas and the deals to entice the clients to buy in your store.
What do I mean by that?
As you can see what you put in is what you get right?
Now the last thing I will say is this, as a business owner we all know its going to take time to make money, and how fast you can make money comes down to the effort and time you put In and sometimes the money you invest too, but some businesses never make money either so which one will you be?
Apply all the above to your mortgage business its all relatable, and I hope this helps bring this full circle and help you and your business at the end of the day.
As for the rest of the items:
In closing I will leave you with this that I replied to an applicant today with as another insight:
– For instance, last year we had three new agents, with no prior finance experience, close 10 deals in their first 8 months with us. We’ve seen many agents close a single deal, and groups who’ve closed over plus 30 deals annually. However, we also had 200 agents close no deals at all. What made the difference? Those successful agents didn’t presume to know everything nor did they think there way was better. They embraced our systems, tools, and coaching, and put in substantial effort. The others, perhaps relying too much on social media or minimal networking, or not fully engaging with our model, and even thinking they know everything and not willing to be open to coaching struggled. This highlights a key point: no brokerage can help someone who isn’t fully committed to the process.
My hope is this helps you on your mortgage career journey, and thank you for reaching out as it shows you care and I hope with the depth I went into in this email shows how much we all care about you and your business and are here to help.
Joining Citadel Mortgages as a Mortgage Agent is akin to becoming part of a close-knit family. From the very first day, we are committed to your success because we firmly believe that your triumph is our triumph. We are 100% invested in you, as our success is inextricably linked to yours. Whether you’re a newcomer to the field of mortgage agency or an experienced Mortgage Agent or Broker, everyone who joins our team receives the following benefits:
We are all about you and your success; we invest in you as much as you invest in us! Join our team today!
Do not get trapped with long-term commitments or unfair monthly fees! Instead, take control of your business and get the tools and support you need for your business and team! Citadel Mortgages prides itself on being transparent and fair, with no need for outdated systems and websites and hidden fees or charges. Instead, we show you where all the money is – and allow you to access these revenue options that others may keep for themselves.
At Citadel Mortgages, we take immense pride in fostering the growth of our agents. We provide an empowering educational platform designed to facilitate not only their professional success but also their personal development. Citadel Mortgages was established to bridge a gap in the industry, catering to both seasoned and novice agents. We recognized that many brokerages offer minimal or no support or education, often leaving agents to navigate the complex landscape of this business on their own. We believe this approach is inadequate for any agent, brokerage, or lender partner, prompting us to raise the bar for the industry and ensure our company culture is equipped with top-tier resources and tools.
As we strive to expand our own horizons and our business, we often require the guidance of a mentor, the stability of a support structure, or the direction of a coach to propel us to the next level. There’s a limit to what we can achieve independently, and sometimes, that additional perspective, motivation, feedback, and support can be the key differentiator in our personal and professional growth. Our Coaching Journey initiative was conceived to provide this mentorship, coaching, and growth mindset. It offers strategic lifelong partnerships with proven track records of not only personal success but also aiding others in achieving their goals. Each mentor or coach brings their unique strengths to the table, offering diverse insights and advice. These partners are trusted, experienced, and highly regarded in their respective fields, and they will undoubtedly contribute significant value and support to you and your business, should you choose to engage with them.
Get support & guidance so you can take on more business without occurring any extra costs; see our underwriting team handles all your files to assist with closing deals. Which means you get to understand which lender and why, and allow yourself to take on more business.
Have a question? Ask any time on our live team chat and the whole team is there to help. More importantly, our senior leadership actually is here to answer your questions and support you as you grow your business. This means even our principal broker is available to work side by side you!
If you need a quick answer fast Danny, our live chat agent is available 24/7 as well!
Keep your social media presence up with our social media platform; this platform allows you to create anything any time, so need to understand photoshop this platform is simple and easy to use. Our agents also can take advantage of your done for you yearly marketing platform as well.
If you have a real deal that needs to be financed, we have the funds to do it! Citadel Mortgages real competitive advantage – being able to do what other agents can’t! Exclusive access to private funds across Canada for both residential and commercial files.
At Citadel Mortgages we understand that coming to the office isn’t always the best way to learn, again with the help of our lender partners and our tech team we are able to supply al our mortgage agents and partner mortgage brokerages with our mobile e-learning app and our lender TV keeps you updated and engaged as you grow your business.
But we also offer in-office training and support as well we have the system no matter your learning style.
Our marketing produces that just facts! Citadel Mortgages guarantee that your phone will ring and as long as you follow our proven model you will see the success on your investment when you sign up for our marketing program. Each program is catered to the market that you will choose to focus on — simple, easy, and warm leads. Both free lead program and paid marketing programs.
Our platform is built upon the digital landscape and can work as your all in one system. It’s smooth and supports all areas of business such as deal board, compliance, lender submission and lender connectivity, automation and drips, live chat meeting bookings, and more. We have taken the 4-5 platforms most mortgage agents use to combine them into a single experience. This allows our mortgage agents to spend less time and money on business resources and more time closing more business.
The Citadel Advantage Platform is simplifying the mortgage process for all involved.
Our mortgage agents and partner brokerages, spend less time collecting documents and more time processing the next application. Our platform pulls the clients, NOA, T4s, T2, Statement of accounts and bank statements, genuinely making the mortgage process fast and straightforward for both the client and mortgage agent.
Our live marketing chatbots have gone through the hard test and allow our clients the opportunities to answer questions, get support, or fill out a mortgage application in minutes! As a mortgage agent or partner brokerage, you have access to these tools to allow your business to grow year over year.
At Citadel Mortgages, we long ago understood that the mortgage landscape has changed and now more then ever we must help out clients looking for services to increase their financial well being. At Citadel Mortgages, we offer revenue streams that can help your business such as:
Our sister company Citadel Financial Wealth Group is a fully licensed insurance and investment brokerage, and because of this we have market offers that truly help our clients and programs such as our Better Mortgage Insurance which is a complete product offering
This is not creditor insurance; this is proper insurance products. Our mortgage agents and partners have options, whether it be a simple referral or build a book, a business that pays you for life!
Our sister company Citadel Financial Wealth Group allows our agents once they have passed the provincial exams to own their insurance brokerage, now even if you do not have time to be mortgage agent and an insurance agent do not worry we have a program that allows you to focus on your mortgage business while our support staff handles all your insurance business. Learn more about this program and add real value to your future book of business today!
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Copyright © 2018 Citadel Mortgages
Head Office – 150 King Street West 2nd Floor Suite 335, Toronto, ON M5H 1J9
Alberta Office – 421 7th Avenue S.W., 30th Floor, Calgary, Alberta, T2P 4K9
Nova Scotia Office – 1701 Hollis Street, Suite 800 Halifax, NS B3J 3M8
Saskatchewan Office – 2010 – 11th Avenue 7th Floor Regina Saskatchewan S4P0J3
Newfoundland Office – 1 Church Hill – Suite 201-522 St. John’s Newfoundland A1C 3Z7
New Brunswick Office – 500 St George Street, Moncton NB, E1C 1Y3
British Columbia Office – 900-2025 Willingdon Avenue, Burnaby BC, V5C 0J3
Montreal Office – 1155 Rue Metcalfe #1500, Montreal, QC, H3B 2V6
Citadel Mortgages is licensed in the following: Ontario FSRA 12993 – Saskatchewan FCAA 509446, Nova Scotia 2021-3000010 – Alberta, PEI, Nunavut, Newfoundland 21-07-CI083-1. New Brunswick 210031130, British Columbia X301267, Quebec AMF – 3003071684
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“Instant Approval, Conditional Approval, Pre-Approval” – Borrower subject to credit and underwriting approval. Not all borrowers will be approved for conventional financing or equity financing. Receipt of the borrower’s application does not represent an approval for financing or interest rate guarantee. Restrictions may apply; Annual APR is subject to approval and underwriting; APR includes all fees and rates calculated on a yearly term. APR varies; contact us for current rates or more information on a specific product. OAC. Citadel Mortgages. All
discounted mortgage products may be subject to an exclusivity agreement between
the applicant(s) and Citadel Mortgages. We thank you for your continued
support and look forward to providing our beloved customers with an unparalleled
level of service, ethics, and deal transparency. Please note some rates are based on province and are subject to change at any time. Please note not all rates are available in Quebec, please contact us to confirm your rate approval.
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