Proving value in tough times – Citadel Mortgages
Throughout the COVID-19 pandemic, brokers have been faced with the challenge of proving their value in an increasingly digital landscape. The thing is, technology isn’t going anywhere. Instead of resisting the change, brokers are realizing they need to embrace it. As we prepare for a new year, a main theme going forward is futureproofing. Tristan Kirk, principal broker and managing partner at Citadel Mortgages says they are continuing to utilize and improve their technology-driven approach to adapt with the changing environment and give brokers and agents the tool to add value to clients.
“These are demanding, unprecedented times and we are building on our strong, people-focused foundation to support, engage and enhance our client experience,” he said. “We are a digital brokerage that’s invested a lot in developing our own technology to make the mortgage process efficient for our brokers and clients.”
Through a strong focus on technology, Kirk says they’ve been able to offer several different tools to help support brokers and agents in providing the best possible customer experience to their clients. Documentation, like notice of assessments (NOAs), T4s, and bank statements can be pulled directly, which makes the client feel more secure against fraud. Citadel Mortgages also offers a remote verification system where clients can send a selfie and scan their IDs, adding a new level of security to the online process.
One of the greatest tools Citadel offers to its brokers is called Your Financial Journey. Brokers can stay connected with clients through this app which connects bank accounts, credit cards, and insurance policies, all in one platform to help them track and meet their financial goals.
“As a broker, you can use this tool to help your borrower gain a better understanding of their money and set financial goals. Canadians are interested in learning about their finances and to be able to provide them with a tool like this free of charge is a great value add,” said Kirk.
This is specifically helpful if a client isn’t quite ready to buy a home yet, whether it’s because they don’t have as much as they’d like for a down payment, or maybe they’ve got some credit issues they need to resolve; this tool can keep the client engaged until they are where they need to be financially.
Throughout the COVID-19 pandemic, the impact to the economy has been widespread. In April, when global shutdowns were at its peak, three million people lost their jobs as a result. Since then, over half of those have been recouped but many continue to struggle.
Citadel Mortgages created a career transition program to help clients who lost their job at no fault of their own, offering complimentary job loss assistance. It includes an eight-week coaching program and a 13-week course to help them rebuild their resume, and even role play job interviews.
“We want to be there for our clients throughout the entire homeownership journey; during the good times and bad times,” said Kirk. “We have the tools and resources to position our agents and brokers to be there every step of the way for their clients.”
This year, Citadel Mortgage has seen an increase in client engagement and satisfaction, while also attracting top brokers and agents to their team. They’ve also expanded to Alberta and have plans to open in Saskatchewan by the end of the year.
“We are using cutting edge technology to attract top talent and have big plans to expand across Canada in 2021,” added Kirk.
This artcile can be found here —https://www.mortgagebrokernews.ca/news/proving-value-in-tough-times-334939.aspx
Citadel Mortgages is an award-winning mortgage brokerage that helps our clients either get the lowest mortgage rates in Canada or help our clients become mortgage free sooner. Join the thousands of Canadians that have experienced the Citadel Difference today!
If you haven’t done so please complete our online application so we can move forward in a timely manner by clicking this link —-https://bit.ly/3pMAhvp
If you interested to see what your estimated max mortgage approval would be please use this link here —https://bit.ly/356DT3s
See our lowest mortgage rates in Canada here —Best Mortgage Rates
Are The High Condo Prices in Toronto Worth It?
Are The High Condo Prices Toronto Worth It? Developers are still fast and furiously building condos in this city, hoping to sell them for the
How to fix your credit to buy a house in Canada
Your Mortgage Pre-approval Imagine that you’re looking for a new home. You put in an application with your mortgage broker or bank to be pre-approved.
Everytghing You Need to Know about Home Buyers Plan
The home buyers’ plan is an often-overlooked way to access the money you need for a down payment on a house. If you have been
Marble Announces its Proprietary Digital API Integration (Marble Connect) with Citadel Mortgages
Vancouver, BC – TheNewswire – August 11, 2021 – Marble Financial Inc. (CNSX:MRBL.CN) (OTC:MRBLF) (FSE:2V0) (“Marble” or the “Company”), an AI-driven financial technology company that
Exasperation with government grows among brokers
Citadel Mortgages Managing Partner With impending government action set to introduce a stricter stress test for uninsured mortgages, and speculation that steps are afoot to
Changing the way mortgages are done: How Citadel Mortgages does it differently
Citadel Mortgages is ‘Changing The Way Mortgages Are Done’, and Matthew Nichol, partner at the brokerage, is committed to never losing sight of that goal.